A Typeface Designed to Be Read in the Rain
Wayfinding signage fails in bad weather. One studio spent three years designing a face that does not.
Wayfinding signage fails in bad weather. One studio spent three years designing a face that does not.
It started as a weekend project. It is now in the workflow of studios that will not name it publicly.
In an era of infinite search, a small number of physical references still earn their keep.